In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus
In this lesson, students will present two of the products they created during Unit 3: Publication Marketing, and students will share their work with their classmates, receive feedback and defend their decisions
This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences
This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media