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This lesson introduces students to the budgeting concerns that every media organization must consider, giving them a framework through which to understand what is necessary and optional for a publication as well as the pressures that advisers can feel when staffs do not understand monetary constraints
This lesson lays the conceptual foundation for sales and marketing principles by introducing/reviewing economics concepts with students that affect the selling and marketing process and engaging them in a processing activity to consider how expectations, incentives and preferences affect their ability to sell and market to various members of their audience