CCSS.ELA-Literacy.W.9-10.4 | JEA Curriculum Initiative

A lesson on how to write a news story about an event that will take place in the future with the goal of informing readers who might want to attend or participate.

March 26, 2014

Writing

Using quotes

A short lesson explaining the usage of quotes in journalistic stories

March 24, 2014

The return of the inverted pyramid

A lesson in online writing and blogs

March 21, 2014

Marketing and Audience Engagement

Description This lesson will require students to apply their acquired skills in branding, audience engagement, social media, publication marketing and publication management to design a new publication for their school. They must develop and explain their ideas using a presentation tool, such as a slideshow. Finally, …

March 21, 2014

Marketing and Audience Engagement

Designing a new publication

In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus

March 21, 2014

Marketing and Audience Engagement

Publication marketing presentations

In this lesson, students will present two of the products they created during Unit 3: Publication Marketing, and students will share their work with their classmates, receive feedback and defend their decisions

March 21, 2014

Marketing and Audience Engagement

Planning for publication distribution

Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the Editor

March 21, 2014