CCSS.ELA-Literacy.W.9-10.2e | JEA Curriculum Initiative

Description This lesson will require students to apply their acquired skills in branding, audience engagement, social media, publication marketing and publication management to design a new publication for their school. They must develop and explain their ideas using a presentation tool, such as a slideshow. Finally, …

March 21, 2014

Marketing and Audience Engagement

Designing a new publication

In this lesson, students will envision a new publication for their school, based on market audience preferences and what would add the most value to their campus

March 21, 2014

Marketing and Audience Engagement

Planning for publication distribution

Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the Editor

March 21, 2014

Marketing and Audience Engagement

Investigating the pros and cons of social media outlets

Students will examine case social media case studies and investigate advantages and disadvantages of several social media outlets

March 21, 2014

Marketing and Audience Engagement

Using survey results to profile your audience

This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences

March 21, 2014

Marketing and Audience Engagement

Creating social media policies

This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations

March 18, 2014