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Marketing and Audience Engagement

Investigating the pros and cons of social media outlets

Students will examine case social media case studies and investigate advantages and disadvantages of several social media outlets

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Marketing and Audience Engagement

Using survey results to profile your audience

This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences

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Marketing and Audience Engagement

Creating social media policies

This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations

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Feature Writing

What’s in the middle of your profile?

A lesson on how to structure the middle of a profile

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Feature Writing

Critiquing the interview and drafting the profile

A lesson in which students critique their own work, determine if they need to do follow-ups and begin drafting their profile pieces

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Feature Writing

Feature writing: Finding the theme

A lesson on how to develop a workable feature theme

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Feature Writing

Revising to be heard

A lesson on revision and literary elements to incorporate into feature writing

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Feature Writing

Writing a vignette

A lesson in which students will learn about feature style and begin crafting their first vignette

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Law and Ethics

Terms You Need to Know

This lesson helps students define these words that can easily be misconstrued in ethical conversations