This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations
Students will read a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article
This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media
This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurship strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies
This lesson prompts students to create a vision poster for the entrepreneurial aspects of their journalism program, detailing their current reality and describing improvements that should be made
This lesson introduces students to the basics of how social media is used by journalists, including a definition for social media, its purposes in journalism and tool selection