60-90 minutes | JEA Curriculum Initiative

March 24, 2014

The return of the inverted pyramid

A lesson in online writing and blogs

March 21, 2014

Marketing and Audience Engagement

Publication marketing presentations

In this lesson, students will present two of the products they created during Unit 3: Publication Marketing, and students will share their work with their classmates, receive feedback and defend their decisions

March 21, 2014

Marketing and Audience Engagement

Understanding budgeting concerns

This lesson introduces students to the budgeting concerns that every media organization must consider, giving them a framework through which to understand what is necessary and optional for a publication as well as the pressures that advisers can feel when staffs do not understand monetary constraints

March 21, 2014

Marketing and Audience Engagement

Economics principles for publications marketing

This lesson lays the conceptual foundation for sales and marketing principles by introducing/reviewing economics concepts with students that affect the selling and marketing process and engaging them in a processing activity to consider how expectations, incentives and preferences affect their ability to sell and market to various members of their audience

March 21, 2014

Marketing and Audience Engagement

Social media ethics: Reader comments

Students will read a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article

March 21, 2014

Marketing and Audience Engagement

Defining an audience with market research

This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurship strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies

March 21, 2014