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This lesson lays the conceptual foundation for sales and marketing principles by introducing/reviewing economics concepts with students that affect the selling and marketing process and engaging them in a processing activity to consider how expectations, incentives and preferences affect their ability to sell and market to various members of their audience

March 21, 2014

Marketing and Audience Engagement

Assessment of Entrepreneurship Basics and Know Your Audience units

This exam covers units regarding the Introduction to Entrepreneurship and Audience Interaction units

March 21, 2014

Marketing and Audience Engagement

Creating social media policies

This lesson prompts students to review and develop policies suitable for a staff manual for entrepreneurial activities related to engaging with an audience, particularly social media, marketing and public relations

March 21, 2014

Marketing and Audience Engagement

Social media ethics: Reader comments

Students will read a case study from Mill Valley High School in Kansas about an article that actually caused a disturbance in school because social media extended the opportunities for readers to respond to the article

March 21, 2014

Marketing and Audience Engagement

Writing social media posts for breaking news

A lesson introducing students to techniques used in writing for social media, with a particular focus on Facebook, Twitter and Pinterest

March 21, 2014

Marketing and Audience Engagement

Creating market research surveys

This lesson is designed to give students practice in writing effective market research questions with a focus on promoting a publication and advertising through the use of social media

March 21, 2014

Marketing and Audience Engagement

Defining an audience with market research

This lesson is designed to introduce students to the practice of market research as the basis for entrepreneurship strategy decisions including defining an audience and exploring the implications of social media on traditional market research strategies

March 21, 2014

Marketing and Audience Engagement

Crafting an entrepreneurial vision

This lesson prompts students to create a vision poster for the entrepreneurial aspects of their journalism program, detailing their current reality and describing improvements that should be made

March 21, 2014

Marketing and Audience Engagement

Social media 101

This lesson introduces students to the basics of how social media is used by journalists, including a definition for social media, its purposes in journalism and tool selection

March 21, 2014

Marketing and Audience Engagement

Entrepreneurship in scholastic journalism

This lesson digs deeper into the how’s of entrepreneurship, and what it looks like in the real world

JEA Curriculum Initiative

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Posts in Category ‘Marketing and Audience Engagement’

Economics principles for publications marketing

Assessment of Entrepreneurship Basics and Know Your Audience units

Creating social media policies

Social media ethics: Reader comments

Writing social media posts for breaking news

Creating market research surveys

Defining an audience with market research

Crafting an entrepreneurial vision

Social media 101

Entrepreneurship in scholastic journalism