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Students will participate in a discussion about distributing various products and then complete two assignments to consider the event planning process and addressing audience complaints and feedback, as well as corrections and Letters to the Editor

March 21, 2014

Marketing and Audience Engagement

Selling yearbooks

This lesson gets practical for applying marketing and sales techniques to a specific product: yearbooks

March 21, 2014

Marketing and Audience Engagement

Pitch a fundraiser

In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about fundraising in their own communities

March 21, 2014

Marketing and Audience Engagement

Creating an advertising brochure

In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to get practical about advertising in their own communities

March 21, 2014

Marketing and Audience Engagement

Comparing advertising and fundraising as revenue sources

In this lesson, students apply their knowledge of sales and marketing concepts and budgeting techniques to think about the pros and cons of advertising and fundraising and to get practical about advertising and fundraising in their own communities

March 21, 2014

Marketing and Audience Engagement

Understanding budgeting concerns

This lesson introduces students to the budgeting concerns that every media organization must consider, giving them a framework through which to understand what is necessary and optional for a publication as well as the pressures that advisers can feel when staffs do not understand monetary constraints

March 21, 2014

Marketing and Audience Engagement

Adding a new publication

This lesson introduces students to the process of either starting a new publication or adding a new platform to an existing publication

March 21, 2014

Marketing and Audience Engagement

Using theme and branding as marketing tools

This lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, using a slideshow case study about Grand Blanc High School

March 21, 2014

Marketing and Audience Engagement

Investigating the pros and cons of social media outlets

Students will examine case social media case studies and investigate advantages and disadvantages of several social media outlets

March 21, 2014

Marketing and Audience Engagement

Using survey results to profile your audience

This lesson prompts students to synthesize the results from their survey project to determine a large scale profile of their audience’s social media habits and publication preferences

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Posts in Category ‘Marketing and Audience Engagement’

Planning for publication distribution

Selling yearbooks

Pitch a fundraiser

Creating an advertising brochure

Comparing advertising and fundraising as revenue sources

Understanding budgeting concerns

Adding a new publication

Using theme and branding as marketing tools

Investigating the pros and cons of social media outlets

Using survey results to profile your audience