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Marketing & Audience Engagement

Below you will find all the lessons for the Marketing and Audience Engagement module, organized into tables by suggested units. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the time it takes to teach the lesson, the type of lesson (direct instruction, projects, etc.), and the requirements for technology, and which lessons include modifications for special populations (gifted and talented, special education, etc.).

If you’d like to see all the “One Slides” for this module in order to create your own curriculum path, click here to make a copy of the master slideshow.

Entrepreneurship and engagement basics

LessonOrderTime to teachType of lessonTech needsModifications
Defining entrepreneurship in journalism160-90 minutesPair/ group workNo computers
Contrasting entrepreneurship and reporting2More than 90 minutesProjectsSome computer access
Entrepreneurship in scholastic journalism360-90 minutesPractice/ formativeNo computers
Evaluating your entrepreneurship460-90 minutesPair/ group workNo computers
Crafting an entrepreneurial vision5More than 90 minutesPair/ group workNo computers
Involving alumni in your publication6More than 90 minutesAnalysis/ critiqueNo computers
Community-building journalism720-45 minutesAnalysis/ critiqueNo computers

Knowing your audience

Below you will find all lessons related to audience research basics in the Marketing and Audience Engagement module. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the time it takes to teach the lesson, the type of lesson (direct instruction, projects, etc.), and the requirements for technology, and which lessons include modifications for special populations (gifted and talented, special education, etc.).
LessonOrderTime to teachType of lessonTech needsModifications
Defining an audience with market research160-90 minutesAnalysis/ critiqueNo computers
Creating market research surveys2More than 90 minutesProjectsNo computers
Using survey results to profile your audience3More than 90 minutesProjectsNo computers
Assessment of entrepreneurship and audience basics445-60 minutesTests/ quizzesNo computers

Reaching your audience

Below you will find all lessons related to audience engagement in the Marketing and Audience Engagement module. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the time it takes to teach the lesson, the type of lesson (direct instruction, projects, etc.), and the requirements for technology, and which lessons include modifications for special populations (gifted and talented, special education, etc.).
LessonOrderTime to teachType of lessonTech needsModifications
Social media 1011More than 90 minutesPractice/ formative1:1 computer access
Writing social media posts for breaking news2More than 90 minutesPractice/ formative1:1 computer access
Investigating the pros and cons of social media outlets3More than 90 minutesAnalysis/ critique1:1 computer access
Choosing social media tools460-90 minutesProjectsSome computer access
Social media ethics: Reader comments560-90 minutesPair/ group workNo computers
Creating social media policies6More than 90 minutesPair/ group workNo computers
Featuring underrepresented students in the yearbook7More than 90 minutesPair/ group workSome computer access
Audience involvement and tragedy860-90 minutesPair/ group workSome computer access

Managing your publication

Below you will find all lessons related to managing your publication in the Marketing and Audience Engagement module. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the time it takes to teach the lesson, the type of lesson (direct instruction, projects, etc.), and the requirements for technology, and which lessons include modifications for special populations (gifted and talented, special education, etc.).
LessonOrderTime to teachType of lessonTech needs Modifications
Economic principles for publications marketing160-90 minutesDirect instructionNo computers
Using theme and branding as marketing tools2More than 90 minutesAnalysis/ critiqueNo computers
Using your theme to develop your brand345-60 minutesPair/ group workSome computer access
Branding your staff through social media460-90 minutesDirect instructionNo computers
Adding a new publication5More than 90 minutesAnalysis/ critiqueSome computer access
Planning for publication distribution6More than 90 minutesPractice/ formativeNo computers

Money matters + experiential project

Below you will find all lessons related to money matters in the Marketing and Audience Engagement module, including final assessments and projects. The default table setting shows lessons in the sequence they are recommended, but you can also use the headers to sort for lessons according to the time it takes to teach the lesson, the type of lesson (direct instruction, projects, etc.), and the requirements for technology, and which lessons include modifications for special populations (gifted and talented, special education, etc.).
LessonOrderTime to teachType of lessonTech needsModifications
Understanding budgeting concerns160-90 minutesDirect instructionNo computers
Comparing advertising and fundraising as revenue sources2More than 90 minutesPair/ group workNo computers
Creating an advertising brochure3More than 90 minutesPair/ group workSome computer access
Writing an advertising plan and script4More than 90 minutesPractice/ formativeNo computers
Managing online advertising560-90 minutesPractice/ formativeNo computers
Pitch a fundraiser6More than 90 minutesPair/ group workSome computer access
Creating a large-scale fundraiser760-90 minutesPair/ group workNo computers
Selling yearbooks8More than 90 minutesPair/ group workNo computers
Publication marketing presentations960-90 minutesProjectsNo computers
Publication marketing assessment1045-60 minutesTests/ quizzesNo computers
Designing a new publication11More than 90 minutesProjects1:1 computer access